[Hover Over Elements to Interact]

Notification Icon Replaced

The notification bell icon was an underused feature that occupied prime real estate on the header without delivering value to the user, as no actual notifications were sent. This space has now been repurposed for a ‘Find a Store’ CTA, encouraging users to visit physical locations. This change not only declutters the interface but also aligns with the business goal of increasing in-store interactions.

Download App CTA

Previously, the header lacked a direct prompt for users to engage with the brand beyond the website, missing out on a key touchpoint in the customer journey. The inclusion of a ‘DOWNLOAD APP’ button serves as a clear, visible CTA that promotes the company’s mobile application, likely leading to increased app engagement and a seamless omnichannel experience for the user.

Utility Navigation Revamp

In the old layout, the utility navigation (Sell on Pepperfry, Buy in Bulk,…etc) was positioned just above the primary navigation menu, causing a visual amalgamation of links and options. This could potentially overwhelm users and detract from a clean and structured interface. By relocating it to the top of the header, the design now benefits from a clear separation of concerns. This elevation of utility links declutters the space around the primary navigation, resulting in a more organized and hierarchically structured interface. It facilitates quicker visual scanning and allows users to distinguish between general information and specific category navigation with greater ease.

Primary Navigation Revamp

The primary navigation’s grey background with white text presented a strong contrast that, while clear, may have dominated the header a bit too aggressively. This could inadvertently overshadow other important elements and create a visual hierarchy that was perhaps too pronounced. The redesign embraces a more subdued approach, with a white background and black text for the primary navigation. This shift not only harmonizes with contemporary design sensibilities that favor minimalism and clean lines, but it also ensures that the primary navigation complements rather than competes with the rest of the header elements.

Aesthetic Restructuring

The original design followed a standard e-commerce layout but didn’t leverage aesthetics to guide user behavior or highlight key actions. The new aesthetic approach not only modernizes the visual appeal of the header but also employs strategic use of color, contrast, and space to draw attention to important elements, enhancing the overall visual hierarchy.

Interaction Design

In the old layout, interaction cues were subtle and inconsistent, potentially causing user hesitancy in clicking or exploring. Redesign brought in improved interaction design elements such as expanding search bar on hover, hover effects, and active state indicators make the navigation experience more engaging and informative, likely reducing bounce rates and increasing user retention.